I’ve worked in IT since 2009: systems, infrastructure, and nine years at adidas, the last four leading cloud and Kubernetes migrations. I trained as a coach at International Coach Academy, have coached at BetterUp since 2023, and became an ICF Professional Certified Coach in 2026.
1:1 and leadership coaching
Online, in English or Hebrew
ICF Professional Certified Coach
International Coach Academy · 500+ hours
Tap a badge to open its page
What clients say
“He managed to build this trust in no time, which allowed me to open up and share things that I had never told anyone before.”
Read all
It’s rare that you come across a standout coach like Shay. I had the pleasure of working with him as my coach for over one year, helping me through truly difficult times. I was particularly impressed by Shay’s ability to build a connection with me. It is so important to ‘vibe’ with your coach, otherwise frustration kicks in quickly. He managed to build this trust in no time, which allowed me to open up and share things that I had never told anyone before. Through his razor-sharp questions that got to the core of the issue I was bringing up, I had the feeling that I was making progress in every session. This precise questioning is balanced by his listening skills and thoughtful encouragement that made me feel safe and challenged at the same time. After every session I felt a sense of empowerment, and this made me love the coaching with him. If you get an opportunity to work with Shay as your coach, jump on it!
“His questions, reflections, and presence allowed trust to be built quickly and, in turn, helped me to open doors which I had yet to unlock.”
Read all
Shay has been an incredible source of support and strength in what has been one of the toughest chapters of my life. He is called to help others become more aware, aligned, and authentic. His questions, reflections, and presence allowed trust to be built quickly and, in turn, helped me to open doors which I had yet to unlock. If you are looking to explore and unpack challenging thoughts and behaviours that are holding you back, I cannot recommend Shay, and the space he creates, highly enough.
“Shay created a space of authenticity, calm, and playfulness for me during our coaching sessions.”
Read all
Shay created a space of authenticity, calm, and playfulness for me during our coaching sessions – a powerful set of conditions to help me look at my challenges without fear of judgement, and to set in motion changes that were aligned with my values. I’m better for it – he comes recommended!
“He provided me with a safe space, tools and insights to better understand my career and personal situation, even in such a short time.”
Read all
Shay and I had four online career coaching sessions. He provided me with a safe space, tools and insights to better understand my career and personal situation, even in such a short time. I know myself better after these sessions, and I came away with a few important takeaways and suggestions. I highly recommend Shay as a career coach.